Storify Acquired by Web Publishing Services Company Livefyre

First acquisition for firm, which plans to expand use of storytelling tools

Storify, a digital storytelling tool used by journalists to surface conversations that originate on social media, has been acquired by the Web publishing services company Livefyre.

Livefyre plans to fold Storify into its StreamHub product, which offers Web publishers tools for commenting, live blogs, live chats and social media curation. A spokesman for Livefyre declined to disclose the terms of the deal, but it marks the company's first acquisition.

Storify co-founders Xavier Damman and Burt Hermann, as well as other staffers from the company, are joining Livefyre, according to the company's release.

“Livefyre powers mass-scale social curation for some of the largest media companies in the world,” Damman said in a statement.

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