Facebook’s New Ad Products for Brick-and-Mortar Retailers

Facebook Tuesday introduced three advertising products aimed at retailers with brick-and-mortar stores: store locator, store visits and the offline conversions API.


Facebook Tuesday introduced three advertising products aimed at retailers with brick-and-mortar stores: store locator, store visits and the offline conversions application-programming interface.

Store locator allows Facebook users to quickly access a map displaying the locations of a retailer’s physical store locations, as well as information including address, hours, phone number, website and estimated travel time to reach those stores.

Store visits gives retailers information on the number of people who viewed local awareness ads on Facebook and then actually visited those stores.

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