Stoli's Mobile Ads Let You Actually Feel a Cocktail Being Made in Your Hand

Haptic technology is getting brands' attention

Don’t miss Commerceweek, February 28–29 in NYC, to explore the technology and trends fueling commerce. Get strategic insights from leaders at The New York Times Advertising, Turo, TikTok and more. Register.

Stoli is trying to get a better feel for mobile advertising—literally.

Today, the brand and Horizon Media are launching a campaign with mobile ad network Opera Mediaworks and technology company Immersion that uses haptic technology to make consumers' smartphones vibrate. While watching a 20-second video, people can feel their phones shake when a woman makes a cocktail or when a dog pees.

The vodka brand is the first marketer to plug the tactile technology into Opera's network of mobile apps, which will power full-page and preroll video ads in entertainment and sports apps.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in