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Stoli is trying to get a better feel for mobile advertising—literally.
Today, the brand and Horizon Media are launching a campaign with mobile ad network Opera Mediaworks and technology company Immersion that uses haptic technology to make consumers' smartphones vibrate. While watching a 20-second video, people can feel their phones shake when a woman makes a cocktail or when a dog pees.
The vodka brand is the first marketer to plug the tactile technology into Opera's network of mobile apps, which will power full-page and preroll video ads in entertainment and sports apps.