5 Tips for Leveraging Sporting Events to Drive Social Engagement

Opinion: When it comes to sports campaigns, compelling videos often spell success

Driving relevance means driving growth. Join global brands and industry thought leaders at Brandweek, Sept. 11–14 in Miami, for actionable takeaways to better your marketing. 50% off passes ends April 10.

For years, brands have tied major marketing campaigns to high-profile sporting events, capitalizing on the millions of viewers who tune in to watch them.

Brands recognize that creative, out-of-the-box spots play a significant role in the overall viewer experience. In fact, one study showed that more millennials now watch the Super Bowl for the commercials than the game itself.

And while TV advertising isn’t going anywhere, the rise of social media has added a new and increasingly important element to the marketing mix.

Analyzing leading brands’ social campaigns across 2014 FIFA World Cup Brazil, the 2016 Summer Olympic Games and the three most recent Super Bowls offers prime examples of how social can work hand-in-hand with other channels.




Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in