How to Outsource Analytics
In this series, I have been emphasizing the importance of statistical modeling in almost every article. While there are plenty of benefits of using statistical models in a more traditional sense (refer to “Why Model?”), in the days when “too much” data is the main challenge, I would dare to say that the most important function of statistical models is that they summarize complex data into simple-to-use “scores.”
The next important feature would be that models fill in the gaps, transforming “unknowns” to “potentials.”
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in