3 Ways to Create Meaningful Relationships Using Social Media

Opinion: If you think likes and comments are all you need to achieve the ROI your brand is looking for, you may be in for a rude awakening

Not all engagement is created equal. Sure, some engagement is better than none, but thankfully, we’ve moved past the days when impressions were the golden standard in determining campaign effectiveness.

Yet, if you think that basic likes and comments are all you need to achieve the return on investment your brand is looking for, you may be in for a rude awakening. Here are three must-haves you can plan to make your social engagement more meaningful:

  1. Make a long-term commitment: Many marketers think about customer touchpoints as a way to get fans to a point of purchase as fast as possible.
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