Step-by-Step: How a welding company erected a Facebook presence for $6 a day

Kelly Householder works at Infusionsoft, a company that produces marketing software for small businesses. The company encourages employees to have a small business of their own.

So Kelly sells welding plans for $19.97 online for DIY welders — should you want to make a folding table, workbench, welding cart, or other object to prove your manhood.

He had just over 1,000 fans on Facebook and produces content regularly.

The plight of small business

They have a page, but aren’t exactly sure whether things are working. So they dutifully keep posting content, since the consultants remind them of the 1.2 billion people that are on Facebook.

And maybe they bought some software or hired a social media expert. If they’re lucky, this is what happens: