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Publishers’ live event organizers have had to grapple with unusual logistical nightmares amid this delta variant period of the pandemic.
As Stella Artois eagerly returned to experiential marketing this summer, the beer brand has emphasized the hybrid digital-physical nature of concerts to manage any last minute issues. Whether it’s changes in health ordinances or attendance expectations, the digital aspect of its Solstice in the City summer concert series is all about maintaining its marketing flexibility no matter what comes, according to Matias Regenhardt, senior manager of experiential marketing at Stella Artois.