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Starz backed this past Sunday’s debut of part two of drama series The Spanish Princess with an immersive experience on Pinterest.
Spanish Princess Experience takes fans of the show on an exploration of the cast and past storylines, while sharing standout moments and images from the first part of the show.
Pinterest said 60 million people in the U.S. actively engage with entertainment content on its platform each month, and two-thirds of those Pinners have discovered new movies or shows by doing so.
Starz vice president of digital marketing and partnerships David Muehl said in a statement, “As entertainment continues to evolve, we’re leaning into more immersive, virtual experiences to engage fans and meet them where they are, on platforms like Pinterest.
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