Startups Look for the Future of Social TV
Do acquisitions show maturity—or confusion?
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With venture capital and investment dollars flowing in, social TV has become one of the hottest startup categories.
Now consolidation may be under way. Social TV startup Philo was just acquired by advertising company Local Response. Like a number of competitors, Philo offered a way for people to share what they're watching with friends by "checking-in" to TV shows, although Local Response chief executive Nihal Mehta told TechCrunch that Philo has actually shifted its attention away from becoming a consumer social network and toward its brand marketing services.
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