Startups: Know Your Market

I was invited to speak to a class of entrepreneurs of the Kauffman Foundation FastTrac program at the SUNY Levin Institute in New York City this month. The topic was ‘the most important lesson I have learnt as an entrepreneur’. My answer was the lesson to ‘know my market’ before launching a venture.

This simple lesson seems obvious, yet subjectivity often clouds common sense, and this results in the important step of market validation being overlooked.

Some

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