This Startup Plans to Sell Advertising in Uber and Lyft Cars

Viewswagen will work one-on-one with drivers

As ridesharing apps like Uber and Lyft gain national traction, many have speculated about how brands will tap into the transportation companies' advertising potential. Already, marketers like Starwood Hotels and Chobani have run experiential promos with the mobile players, but James Bellefeuille thinks he has found a more effective business model.