WPP’s Grey announced today that it has signed an exclusive partnership with Betaworks, a self-described “startup platform” that invests in seed-stage technology companies with the goal of helping bring their products to market. Grey will be the sole marketing partner for the group, which serves as both an accelerator and a venture-capital firm and which some consider to be the first true startup incubator.
Past Betaworks investments include Twitter, Venmo, Medium, Kickstarter and Everlane. It has also played an active role in creating businesses like Giphy, Chartbeat, Bitly and Digg.
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