This Startup Claims to Have Cracked the Code on Measuring Branded Snapchat Photos and Video

Gnack launches platform to take influencer buying programmatic

Austin, Texas—Snapchat data is rich for marketers these days, and a startup at South by Southwest Interactive says that it's found a way for brands and creators to measure how many eyeballs their "snaps" are seen by.

@laurenjohnson Lauren Johnson is a senior technology editor for Adweek, where she specializes in covering mobile, social platforms and emerging tech.