Performance Marketing

Starbucks Turns Snapchat Selfies Into Playfully Fun Ads to Promote Its New Loyalty Program

Will it help ease recent backlash?

By Lauren Johnson

April 14, 2016

Starbucks pushes its loyalty program on Snapchat. Twitter: @SashaHalima

Lauren Johnson

Lauren Johnson is a senior technology editor for Adweek, where she specializes in covering mobile, social platforms and emerging tech.

Recommended articles
Related Articles

Performance Marketing

63% of Amazon Advertisers Plan to Spend Even More Over the Next Year

By Lauren Johnson

Performance Marketing

Snap Advertisers Can Now See If Their Ads Increase Foot Traffic

By Lauren Johnson

Performance Marketing

Snapchat Acquires Location-Based Data Company to Ramp Up Mobile Measurement

By Lauren Johnson

Performance Marketing

Mastercard Is Embracing the Internet of Things While Limiting Where It Runs Programmatic Ads

By Lauren Johnson

Microlearning
View All


How to Use Video at Every Stage of the Customer Journey


Maximize the Value of First-Party Data for Today and Tomorrow


Why Marketers Need Collaborative Work Management


The Keys to Building Your Customer Identity Framework

You Might Like


The Next Era of Video Is About Demand Gen

By Brightcove


Busting 5 Common Myths About AI in Content Creation

By Connatix


15th Annual ADCOLOR Awards: Honoring the DEI Champions Who Go Above and Beyond

By Adweek Content Studio


Dealing With Data Depreciation the Right Way

By PwC x Adobe