Performance Marketing

Starbucks Turns Snapchat Selfies Into Playfully Fun Ads to Promote Its New Loyalty Program

Will it help ease recent backlash?

By Lauren Johnson

April 14, 2016

Starbucks pushes its loyalty program on Snapchat. Twitter: @SashaHalima

Lauren Johnson
@laurenjohnson lauren.johnson@adweek.com Lauren Johnson is a senior technology editor for Adweek, where she specializes in covering mobile, social platforms and emerging tech.
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