Social Pro Daily What Went Wrong With the Starbucks #RaceTogether Campaign? The well-intentioned attempt to become part of the conversation about race backfired when the Starbucks campaign was met with criticism from the media and social media users alike. By Kimberlee MorrisonMarch 25, 2015 Kimberlee Morrison Recommended articles Related Articles Performance Marketing Many Marketers Are Still Unfamiliar With Mobile (Report) By Kimberlee Morrison Performance Marketing The Strategic Evolution of CMOs (Infographic) By Kimberlee Morrison Performance Marketing How and Why Referral Marketing Works (Infographic) By Kimberlee Morrison Performance Marketing 5 Ways to Turn Social Users Into Social Shoppers By Kimberlee Morrison
