Starbucks' Check In Facebook App Pushes Bland Virtual Goods

In an effort to capitalize on the popularity of virtual goods and the buzz around Facebook Places, Starbucks has created its own Facebook app which rewards users with virtual cups of coffee for checking in to Starbucks locations. However, Starbucks Check In is slow or inaccurate at tabulating check-ins, and the virtual goods are not currently compelling.

The app shows that brands can’t just rehash existing trends and technologies in order to gain exposure or improve brand perception.

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