Performance Marketing

Starbucks and Spotify Link Up to Bring Digital Music Into Stores

Hints at coffee chain's larger mobile aims

By Lauren Johnson

May 18, 2015

After ditching CDs earlier this year, Starbucks is not giving up on providing music to its customers thanks to a new partnership with Spotify. 

Lauren Johnson

Lauren Johnson is a senior technology editor for Adweek, where she specializes in covering mobile, social platforms and emerging tech.

Recommended articles
Related Articles

Performance Marketing

How Carl’s Jr. Makes the Most of a 6-Second Mobile Video Ad

By Lauren Johnson

Performance Marketing

How Tasty’s Addictive Cooking Videos Helped BuzzFeed Build a Food Empire

By Lauren Johnson

Performance Marketing

Here’s Why GIFs Are Back In Style and Bigger Than Ever for Brands

By Lauren Johnson

Performance Marketing

How Brands Are Finally Cashing In on Social With Shoppable Instagram Stories and Snapchat Ads

By Lauren Johnson

Microlearning
View All


Mastering the Art and Science of Subscriber Care


Why Marketers Need Collaborative Work Management


The Keys to Building Your Customer Identity Framework


How to Use Video at Every Stage of the Customer Journey

You Might Like


Stop Procrastinating and Start Planning Your Post-Cookie Marketing Strategy

By Mike Danley, Data Platforms Innovator, Acxiom


What the Pandemic Continues to Teach Us About Customer Wants and Needs

By Paige Musto, VP of Corporate Marketing, UserTesting


Dealing With Data Deprecation the Right Way

By PwC x Adobe


How Twitter Tackles Brand Safety

By Meg Haley, Global Head of Revenue Product Specialists, Twitter