A Stand-Alone App for Creators of Facebook Live Videos Is on Its Way

Current Facebook Mentions users will automatically be upgraded when the app is released


Facebook is developing a stand-alone application for creators of Facebook Live videos, which will debut as an update to its stand-alone Facebook Mentions app for celebrities, public figures and journalists.

Product director Daniel Danker announced the app during a panel at VidCon this week, The Future of Facebook Video.

Danker said the app will be built around Facebook’s new Live Creative Kit, which will allow creators to add introductions, outros, custom stickers and frames to live broadcasts, all via their smartphones.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in