Square Is Using Customer Data to Create Targeted Email Campaigns for Brands

Leaping from mobile payments to marketing

Linking up online and offline marketing is the ultimate challenge for bricks-and-mortar retailers these days. And after years of powering credit card transactions and mobile payments for small businesses, Square thinks it has found a solution.

Today, the San Francisco-based payment company launches Square Marketing—a marketing tool that lets small businesses target customers who shop in stores through email promotions. Since launching in 2009, the mobile payment company has helped merchants and businesses electronically accept credit card payments, collecting a trove of data in the process.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in