Square Is Using Customer Data to Create Targeted Email Campaigns for Brands

Leaping from mobile payments to marketing

Linking up online and offline marketing is the ultimate challenge for bricks-and-mortar retailers these days. And after years of powering credit card transactions and mobile payments for small businesses, Square thinks it has found a solution.

@laurenjohnson lauren.johnson@adweek.com Lauren Johnson is a senior technology editor for Adweek, where she specializes in covering mobile, social platforms and emerging tech.