Sprinklr Buys Dachis Group to Boost Social Marketing Services

Combine into one-stop shop

Sprinklr, the New York-based social media analytics firm, acquired Dachis Group, the companies announced today. Sprinklr is adding Dachis Group’s social media strategy platform to its technology, to offer brands and marketers a full-service shop to manage campaigns, according to Sprinklr CEO Ragy Thomas.