Spotify’s New Outdoor Ads Expose Justin Bieber’s Surprising Hipster Appeal

Song was most popular in Williamsburg, Brooklyn

Among all of Brooklyn, N.Y.'s trendy neighborhoods, Williamsburg is probably the one most associated with hipsters—who are typically music snobs. But surprisingly, it turns out ol' Billyburg is chock-full of Beliebers.

@laurenjohnson Lauren Johnson is a senior technology editor for Adweek, where she specializes in covering mobile, social platforms and emerging tech.