Spotify teamed up with cosmetics brand Nars and Dentsu Aegis Network agencies The Story Lab and Vizeum on a voice-activated ad campaign.
The test is a response to the changes in how people shopped for beauty products during the coronavirus pandemic, and it enables shoppers in the U.K. to get blush, lipstick or mascara samples delivered straight to their doors by interacting with a smart speaker.
Nars enlisted the help of voice-activated sampling company Send Me a Sample to enable Spotify listeners to request samples via Alexa or Google Assistant, while The Story Lab and Nars worked with Spotify to deliver ads specifically via smart speakers, encouraging listeners to say, “Ask Send Me a Sample for Nars.”
The campaign started this week and will run for eight weeks.
Spotify U.K.
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