Spotify Teams Up With Cosmetics Brand Nars on Voice-Activated Campaign

Listeners with smart speakers can request samples via Alexa, Google Assistant

Nars enlisted the help of voice-activated sampling company Send Me a Sample Spotify/Nars

Spotify teamed up with cosmetics brand Nars and Dentsu Aegis Network agencies The Story Lab and Vizeum on a voice-activated ad campaign.

@9Number9 David Cohen is editor of Adweek's Social Pro Daily.