Spotify Is Investing Even More in the Podcast Game
Danielle Lee has advice for marketers navigating the rise of audio
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Spotify turned heads when it announced Wednesday that it acquired The Ringer, Bill Simmons’ popular podcast network for sports and culture fans. We sat down with Danielle Lee, Spotify’s global vp of partner solutions, within hours of the news to talk about why the streaming service is pushing far beyond music.
“We are doubling down on audio and really making a move into the podcast space at Spotify,” she said. “It’s really about expanding and growing our business beyond music and becoming the world’s leading audio platform.”
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