Data & Insights

Spotify Is Curating Playlists Using Listeners' Location Data to Deliver an Important Message: Get Out and Vote

The initiative rolled out a week before Election Day and features popular songs in users' areas

Using users' location data, Spotify will craft playlists to listeners with a reminder to vote on Nov. 6. Spotify
Kelsey Sutton
By Kelsey Sutton

Spotify rolled out custom notifications and playlists to its U.S. listeners, reminding them that midterm elections are fast approaching.

The notifications, which are personalized to users based on mobile location data and age data, began rolling out to Spotify listeners on their mobile devices on Oct. 30. A reminder to vote appears when users open the Spotify mobile app and, if clicked, bring users to state-generated playlists that feature popular songs in the state, U.S. capital or U.S.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in

Kelsey Sutton

Kelsey Sutton

Kelsey Sutton is the streaming editor at Adweek, where she covers the business of streaming television.

Recommended articles