Spotify rolled out custom notifications and playlists to its U.S. listeners, reminding them that midterm elections are fast approaching.
The notifications, which are personalized to users based on mobile location data and age data, began rolling out to Spotify listeners on their mobile devices on Oct. 30. A reminder to vote appears when users open the Spotify mobile app and, if clicked, bring users to state-generated playlists that feature popular songs in the state, U.S. capital or U.S.
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