Spotify Is Curating Playlists Using Listeners’ Location Data to Deliver an Important Message: Get Out and Vote

The initiative rolled out a week before Election Day and features popular songs in users' areas

Using users' location data, Spotify will craft playlists to listeners with a reminder to vote on Nov. 6. Spotify

Spotify rolled out custom notifications and playlists to its U.S. listeners, reminding them that midterm elections are fast approaching.

@kelseymsutton Kelsey Sutton is the streaming editor at Adweek, where she covers the business of streaming television.