Data & Insights

Spotify Is Curating Playlists Using Listeners' Location Data to Deliver an Important Message: Get Out and Vote

The initiative rolled out a week before Election Day and features popular songs in users' areas

midterms-spotify-content-2018 — Using users' location data, Spotify will craft playlists to listeners with a reminder to vote on Nov. 6. Spotify

By Kelsey Sutton

October 31, 2018

Spotify rolled out custom notifications and playlists to its U.S. listeners, reminding them that midterm elections are fast approaching.

Kelsey Sutton

Kelsey Sutton is the streaming editor at Adweek, where she covers the business of streaming television.

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