Spotify Debuts Artist Fundraising Pick Feature

The streaming platform gives talent clearer ways to direct donations

Spotify released a new feature Wednesday aimed at giving artists on its streaming platform a way to raise money for themselves, their brands, their crews or verified organizations that are part of the Spotify Covid-19 Music Relief project to help those in the music industry who were hit the hardest by the coronavirus pandemic.

The new Artist Fundraising Pick works in a similar fashion to Spotify’s Artist’s Pick feature, which enables an artist to select a track to highlight on their profile.

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