Spotify Debuts Artist Fundraising Pick Feature

The streaming platform gives talent clearer ways to direct donations

Build your own seamless purchase experience at Commerceweek, February 28-29. Gain strategies for consumer retention with immersive touchpoints, AI innovation and storytelling. Register now at 35% off.

Spotify released a new feature Wednesday aimed at giving artists on its streaming platform a way to raise money for themselves, their brands, their crews or verified organizations that are part of the Spotify Covid-19 Music Relief project to help those in the music industry who were hit the hardest by the coronavirus pandemic.

The new Artist Fundraising Pick works in a similar fashion to Spotify’s Artist’s Pick feature, which enables an artist to select a track to highlight on their profile.

Artists

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in