Spotify revealed Tuesday that the Streaming Ad Insertion technology for advertising during podcasts, which debuted at CES 2020 in January, was extended to Germany.
SAI enables advertisers to use the same tools they had been using to run ads on its free, ad-supported music service and tap into the podcast arena.
Why Germany? Spotify said nearly one-half of young Germans listen to them, adding that podcast listeners on its platform nearly doubled in the country over the past year.
The streaming service added that the number of German-language podcasts on its platform exploded from 2,000 in 2018 to 22,000 at the beginning of this year.
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