Spotify Announces Global Partnership with Coca-Cola


Spotify announced a global partnership with Coca-Cola that leverages the beverage company’s scale and reach to expand the digital music service to new markets. “I can’t think of any brand that has the same amount of ubiquity in the world as Coke,” said Spotify founder Daniel Ek.

Emmanuel Seuge, head of global sports and entertainment marketing at Coca-Cola, explained that the deal was more of a strategic partnership than an advertising package. “The way we engage consumers needs to go beyond our logo,” he said.

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