Spotify and Tinder Want to Help Connect Users Through Their Musical Tastes

Love in a time of swiping has a new tune

Don’t miss Commerceweek, February 28–29 in NYC, to explore the technology and trends fueling commerce. Get strategic insights from leaders at The New York Times Advertising, Turo, TikTok and more. Register.

For single music lovers everywhere, there's now even less of a need to talk to a girl (or a guy) wearing headphones.

Spotify is teaming up with Tinder to integrate the music-streaming service into the single-swiping service as a way for users to showcase their music preferences in their dating profile. The music/dating match, announced today, allows users to include a "personal anthem" that shows each person's top artists. In a blog post Spotify said the feature could be a way to "make a little music with someone new."



Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in