Spotify Ad Studio Now Offers Interest Targeting, Real-Time Context Targeting

The music-streaming service beefed up its self-serve advertising platform

Music-streaming service Spotify beefed up its Spotify Ad Studio self-serve advertising platform with the addition of interest targeting and real-time context targeting.


Interest targeting enables brands to reach Spotify Free users based on activities and topics they are passionate about, determined by their podcast, playlist and platform preferences. Advertisers can choose from categories such as comedy, cooking and tech.


And real-time context targeting brings the ability to reach Spotify Free listeners while they are streaming at specific moments during the day.

Advertisers can choose from real-time contexts such as working out, studying and dinner time to deliver the right message at the right moment.


Podcast listener targeting was introduced in June, giving brands such as Samsung and 3M the chance to tap Spotify’s streaming intelligence and reach Spotify Free users who listened to podcasts on the platform.

And April’s rollout of streaming conversion metrics enabled marketers to learn how their campaigns on the platform drove music listening and engagement.

Interest targeting and real-time context targeting are available in all four Spotify Ad Studio markets: the U.S., the U.K., Canada and Australia.