Sports Leagues Were Already All In on TikTok. Then the Coronavirus Hit

Now it's more important than ever

compilation images from sports TikToks
Leagues and athletes are relying on social media more than ever to connect with fans and using TikTok to make the best of a bad situation. Photo Illustration: Dianna McDougall; Sources: TikTok

“And at guard … in his rookie season … from Murray State University … Ja Morant!” 

@ScottNover Scott Nover is a platforms reporter at Adweek, covering social media companies and their influence.
@9Number9 David Cohen is editor of Adweek's Social Pro Daily.