“And at guard … in his rookie season … from Murray State University … Ja Morant!”
Sports Leagues Were Already All In on TikTok. Then the Coronavirus Hit
Now it's more important than ever

Leagues and athletes are relying on social media more than ever to connect with fans and using TikTok to make the best of a bad situation.
Photo Illustration: Dianna McDougall; Sources: TikTok