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Sports Leagues Were Already All In on TikTok. Then the Coronavirus Hit

Now it's more important than ever

compilation images from sports TikToks
Leagues and athletes are relying on social media more than ever to connect with fans and using TikTok to make the best of a bad situation. Photo Illustration: Dianna McDougall; Sources: TikTok

By Scott Nover & David Cohen

March 25, 2020

“And at guard … in his rookie season … from Murray State University … Ja Morant!” 

Scott Nover
@ScottNover scott.nover@adweek.com Scott Nover is a platforms reporter at Adweek, covering social media companies and their influence.
David Cohen
david.cohen@adweek.com David Cohen is editor of Adweek's Social Pro Daily.
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