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Sports Illustrated is testing a paywall that lets readers access its print articles early if they watch a 30-second video ad first.
The provider is Selectable Media, which has been testing consumers’ willingness to watch video ads for free WiFi, music and games. This is its first public test with a major consumer magazine.
With ad dollars under pressure, publishers are looking to consumers to generate revenue, but with so much news and information freely available, paywalls have had mixed success (The Dallas Morning News and San Francisco Chronicle recently dropped theirs).