Performance Marketing

Sports Illustrated to Launch Daily Live Web Show

Breaking in Time Inc.'s new digital video unit

By Emma Bazilian

May 28, 2013

Sports Illustrated readers are getting a new way to combat the mid-day slump: Starting June 3, the weekly sports mag is launching a new Web series, SI Now Powered by Ford. The live, half-hour talk show, which will air weekdays at 1 p.m. EST, will be hosted by Sports Illustrated Video anchor Maggie Gray. Ford has signed on the series’ presenting sponsor through October.

Emma Bazilian

Emma Bazilian is Adweek's features editor.

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