Sports Illustrated to Launch Daily Live Web Show

Breaking in Time Inc.'s new digital video unit

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Sports Illustrated readers are getting a new way to combat the mid-day slump: Starting June 3, the weekly sports mag is launching a new Web series, SI Now Powered by Ford. The live, half-hour talk show, which will air weekdays at 1 p.m. EST, will be hosted by Sports Illustrated Video anchor Maggie Gray. Ford has signed on the series’ presenting sponsor through October.

While SI has ventured into both live video and Web series in the past (including live coverage around big events like the NCAA tournament and Swimsuit Edition unveiling and the Webby-nominated Underdogs storytelling series), SI Now will be the first regular, live series to come from a Time Inc.



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