Sporting News Site Gets Makeover to Better 'Feed' Fans

Sporting News, one of the oldest names in sports journalism, has also been one of the most vulnerable. Two years ago, it slashed its print frequency in half, while launching a daily digital edition of the magazine. Today, it’s dwarfed by big rivals like ESPN and Sports Illustrated in print and online.
 
Now, Sporting News is taking a new stab at the Web in a play for rabid sports fans. SportingNews.com is scrapping its game coverage in favor of a news-feed approach that’s focused on seven major sports, including baseball, football and basketball.
 
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