As Sporting News Shutters Print, Will Other Sports Titles Survive?
ESPN, Sports Illustrated have seen declining ad numbers
Sporting News, the 126-year-old sports news publication, is officially going digital. Beginning in 2013, the title’s presence will be limited to its website, app, and six newsstand-only season preview issues.
Sporting News has struggled in recent years, slashing its frequency from weekly to biweekly in 2008, and then to monthly in 2011. Between January and September 2012, ad pages fell a staggering 78.4 percent year over year, according to Publishers Information Bureau.
“Having spoken with many of our longtime subscribers, we recognize this is not a popular decision among our most loyal fans,” publisher Jeff Price and editor in chief Garry Howard wrote on the magazine’s website.
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