SPMD Kenshoo launches Intent-Driven Audiences, matching search ads to Facebook

Kenshoo, a Facebook Strategic Preferred Marketing Developer, announced Wednesday the launch of Intent-Driven Audiences. This new tool matches clicks on search ads with audiences on Facebook in real time. The technology allows marketers to show ads to consumers who have searched for certain keywords, also using Facebook’s targeting to find similar customers.

Blake Chandlee, Facebook’s Vice President of Partnerships, congratulated Kenshoo on this launch:

Facebook’s Custom Audience targeting capabilities allow marketers to reach the people that matter most to them – their loyal customers.