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For five years, Annie Ta worked in corporate communications at Facebook—representing the company's burgeoning ad-technology business—before moving on to Pinterest in 2012 for a similar role.
Being at the forefront of the social ads revolution, with such rare expertise, she seemed like a prime candidate to someday move into an executive marketing position with a brand or tech firm. For decades, that's been the kind of move many PR pros have aspired to.
Instead, Ta last May became Pinterest's product manager, underscoring how—despite an ugly, persistent Silicon Valley-based narrative about gender discrimination—women are increasingly being acknowledged for their tech skills, even when they don't come from a traditional developer background.