Spin the Agencies of Record

The Big 12 Conference has chosen Hill+Knowlton Strategies as its AOR after a competitive search. Work will include brand positioning, media outreach, and stakeholder engagement. The account will be handled out of the Dallas office with help from Washington D.C. Competition in the Big 12 spans across 23 sports. Participating schools include Baylor University, Iowa State University, University of Kansas, and the University of Texas.

The McKnight Foundation, which supports policy reform across varying areas through grants and collaboration, has chosen Haberman for a comms program focused on its Collaborative Crop Research Program.

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