Publishing

Special Interest Publications Are Giving Shuttered Print Magazines a New Lease on Life

Consumers are drawn to SIPs, but it's a mixed bag for advertisers

Magazine covers from Eating Well, The New York Times and Seventeen. — Special interest publications allow publishing brands to remain relevant as print dollars continue to decline.Eating Well, The New York Times, Seventeen

August 26, 2019

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Like a phoenix rising from the ashes, magazines are being reborn for the newsstands. As more magazines go dark and become digital-only, publishers are finding ways to keep those outlets alive in their original medium as special interest publications.

Sara Jerde

@SaraJerde
sara.jerde@adweek.com

Sara Jerde is publishing editor at Adweek, where she covers traditional and digital publishers’ business models. She also oversees political coverage ahead of the 2020 election.

Publishing

Special Interest Publications Are Giving Shuttered Print Magazines a New Lease on Life

Consumers are drawn to SIPs, but it's a mixed bag for advertisers

Sara Jerde

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Sara Jerde