Special Interest Publications Are Giving Shuttered Print Magazines a New Lease on Life

Consumers are drawn to SIPs, but it's a mixed bag for advertisers

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Like a phoenix rising from the ashes, magazines are being reborn for the newsstands. As more magazines go dark and become digital-only, publishers are finding ways to keep those outlets alive in their original medium as special interest publications.

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This story first appeared in the Aug. 26, 2019, issue of Adweek magazine. Click here to subscribe.