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SoundCloud is ready to roll out its programmatic advertising to a broader audience.
Today, the company announced it’s partnering with Rubicon Project to make the music streaming service’s global video and audio ads inventories available for the first time in an automated fashion. Using first-party data and content-level targeting, brands will be able to access SoundCloud’s audience across screens to reach the 175 million monthly users on the platform. (The company operates in eight markets: U.S., United Kingdom, Ireland, France, Australia, New Zealand, Canada and Germany.)