Sony Experiments With AR by Using Snapcodes on Jumanji Blu-Ray and DVD Packaging

Snapchat users can unlock two branded World Lenses

Sony is releasing augmented reality-enabled Snapcodes on snapchat to promote its Jumanji DVD release. Sony/Snapchat

If you’ve ever wondered what it’s like to play Jumanji, Sony Pictures has good news for you.

@martyswant Marty Swant is a former technology staff writer for Adweek.