Creative Convergence

Sony Experiments With AR by Using Snapcodes on Jumanji Blu-Ray and DVD Packaging

Snapchat users can unlock two branded World Lenses

Sony is releasing augmented reality-enabled Snapcodes on snapchat to promote its Jumanji DVD release. Sony/Snapchat

By Marty Swant

March 20, 2018

If you’ve ever wondered what it’s like to play Jumanji, Sony Pictures has good news for you.

Marty Swant
@martyswant martin.swant@adweek.com Marty Swant is a former technology staff writer for Adweek.
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