SodaStream Recruits Snoop Dogg for Holiday Ad About Simple Pleasures and Sustainability

The spot tackles the serious problem of plastic waste without getting too heavy

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Many people’s holiday celebrations will look different this year, including at Snoop Dogg’s place. There, the famously chill rapper and ubiquitous ad man plans to build life-sized gingerbread houses, lay down some tracks in his home studio and remind his kids to ditch their screens at the dinner table (unless, of course, they’re watching his old music videos).

We have to wonder: What did he do before?

Anyway, the affable artist, fresh off a popular ad series for Corona, stars in a new SodaStream global campaign with a strong environmental message delivered with an intentionally light touch.



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