SodaStream Recruits Snoop Dogg for Holiday Ad About Simple Pleasures and Sustainability

The spot tackles the serious problem of plastic waste without getting too heavy

Snoop Dogg brings a light-hearted tone to a serious message about plastic waste reduction. SodaStream

Many people’s holiday celebrations will look different this year, including at Snoop Dogg’s place. There, the famously chill rapper and ubiquitous ad man plans to build life-sized gingerbread houses, lay down some tracks in his home studio and remind his kids to ditch their screens at the dinner table (unless, of course, they’re watching his old music videos).

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@TLStanleyLA T.L. Stanley is a senior editor at Adweek, where she specializes in consumer trends, cannabis marketing, meat alternatives, pop culture, challenger brands and creativity.