SocialCode: Spending on Facebook Video Ads Tops Photo Ads in Q3
The third quarter of 2015 marked the first time spending on Facebook video ads topped spending on photo ads, according to SocialCode, a Facebook Marketing Partner.
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The third quarter of 2015 marked the first time spending on Facebook video ads topped spending on photo ads, according to SocialCode, a Facebook Marketing Partner.
SocialCode attributed the surge in video advertising by its clients to the social network’s introduction of target rating point buying for video ads, which enables advertisers to buy Facebook ads much in the same way they purchase spots on television.
The company found that video ads accounted for 29 percent of its clients’ Facebook ad spending in the third quarter, up from 23 percent in the second quarter of 2015 and from 14 percent in the third quarter of 2014.
SocialCode added that advertisers spent 206 percent more on Facebook video ads during the first three quarters of 2015 than during the same period in 2014.
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