STUDY: The Impact of Age Range on Facebook Ad Auction Price Tags

What effect does the age range selected during ad targeting on Facebook have on pricing in the social network’s ads auction market? SocialCode, a Facebook Marketing Partner, sought an answer to that question.


SocialCodeImpactAgeFacebookBidCostsWhat effect does the age range selected during ad targeting on Facebook have on pricing in the social network’s ads auction market? SocialCode, a Facebook Marketing Partner, sought an answer to that question.

SocialCode sampled bid costs via the Facebook ads application-programming interface across more than 1,800 interest and demographic traits during a five-week period from July 9 through Aug. 12, 2014, examining the data using three common objectives: cost per action, cost per thousand impressions (CPM) and cost per click.

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