Socialbakers Sees Facebook Ad Spend Drop in North America, Europe, Southeast Asia

Numbers are on the upswing in East Asia, where business is starting to resume

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Ad spending on Facebook is following a similar path to that of the coronavirus pandemic, according to social media marketing platform Socialbakers, showing drops in March in regions where the situation became more serious—North America, the western and southern parts of Europe and Southeast Asia—but signs of a rebound in East Asia, where businesses are beginning to reopen.

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