REPORT: Instagram Crushes Twitter in Engagement

When Instagram topped the 300 million-user mark earlier this month, it moved past Twitter in terms of total users, but according to Facebook Preferred Marketing Developer and social analytics platform Socialbakers, the Facebook-owned photo- and video-sharing network blows away Twitter in terms of engagement.

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Instagram650bannerWhen Instagram topped the 300 million-user mark earlier this month, it moved past Twitter in terms of total users, but according to Facebook Preferred Marketing Developer and social analytics platform Socialbakers, the Facebook-owned photo- and video-sharing network blows away Twitter in terms of engagement.

Socialbakers found that from Sept. 9 through Dec. 9:

  • The average post engagement rate for the 25 most engaging brand profiles was 3.31 percent for Instagram, versus just 0.07 percent for Twitter.
  • Those brand profiles averaged 19,355,774 interactions on Instagram, compared with just 502,102 on Twitter.
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